If, like me, your Pinterest feed is drenched in stylish Scandi gals with a penchant for cute prints, frilled collars, layering etc etc, it’s likely some of these people have been wearing Damson Madder (or something very similar).
I was scrolling TikTok earlier and was alerted to the fact this London based, Scandi-inspired brand is now available to shop via The Iconic! So I immediately started adding to cart. The collection on the Iconic is a bit small for now - hopefully more styles will come soon - but thought I’d share my favourite picks from what’s online now - see below. Full edit here.
Damson Madder have a slow fashion approach (read more about that here) - focusing on “Maximum Style, Minimal Impact,” evidenced via their production and roll out of collections:
I also always find brands like this as such a source of inspiration for styling / having fun with my wardrobe via layering, colour + print combinations and adding a few extra trinkets to jazz up a look, without necessarily needing to go shopping. DM’s social media is great for this - see here.
I’m heading back to Copenhagen Fashion Week in August (I wrote about my time there last year in a detailed debrief of the week here) so anything that gives off the Scandi vibe is getting me excited.
Damson Madder x The Iconic - my selects
From the looks of it, things are selling quick so I hope a restock is coming with more styles too! Prices seem to sit mostly between $100-200 AUD (although I saw some items around $80 and the most expensive was $315).
On another note, a podcast I did with Mamamia’s You Beauty went live today - talking all things skin and skincare. Listen here!
More Smooth Brain Thoughts soon,
Ali xx
I clicked on that link for The Iconic so fast!
SO READY FOR OUR TRIP